Saturday, 24 July 2010
Festival!
Just got back from the Kent Beer Festival. Lots of interest in my project from those lovely CAMRA folk. Shame that the cheapest beer was £2.70 a pint and there was a 5p premium on halves. At least it was better than Chelmsford, where there was a 10p premium on thirds. Hope to do better than that at the Conqueror. Not long now to the Ramsgate FC Festival (next Friday & Saturday) where there will be no price hike for those that want to try beers in lesser quantities.
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Premiums of halves .... one of my pet hates. Surely it costs the same to serve a half as it does a pint? Strikes me as a shameless way to squeeze a few extra pence out of the punter ... with no legitimate reason for the increase.
ReplyDeleteA half pint's profit contributes significantly less to the fixed costs of the festival than a pint's, so in that respect a price difference is perfectly justified.
ReplyDeleteRather than consider it a premium for a half think about it as a discount on a pint.
But you still sell the other half, so you get a full pint's profit. Anyway, don't discounts on larger quantities encourage binge drinking?:)
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